→Casper:
casper.com

Roles: Research / Communication Plan / Paid Social Media / A/B Testing Framework / Data Analysis

WITHIN, New York City

—Overview

Casper is the award-winning sleep company improving the way the world sleeps. The company has a full portfolio of outrageously comfortable sleep products—including mattresses, pillows, bedding, and furniture.

—Campaign

Test and try high-converting Facebook ad creatives to maximize revenue off Casper’s products on their paid social media