→Chubbies:
chubbiesshorts.com

Roles: Research / Communication Plan / Paid Social Media / A/B Testing Framework / Data Analysis / Report

WITHIN, New York City

—Overview

Chubbies is a San Francisco-based eCommerce empire based for quirky, playful, and innovative men’s SHORT shorts. Chubbies believes that the shorter the short, the longer the weekend. Their mission is to deliver the moment of Friday at 5pm feeling every day of the week.

—Campaign

To determine the most effective strategy, creative execution, and message to convert Chubbies' audiences by experimenting with fresh creative approaches.