→MINI Night Test Drive:
Client: MINI Thailand

Roles: Research / Communication Plan / Social Media Campaign / Content Development / Media Planning / Event Planning

Ogilvy, Bangkok, Thailand

—Overview

MINI is a British automotive brand founded in 1969, owned by German automotive company, BMW. From hipsters and mods to milkmen, rock stars, and royalty to rally racers, MINI has been one of the most recognizable and influential cars in automotive history for more than 60 years.

—Campaign

The iconic MINI Hatch is built for cornering and exploring more corners of the city. To celebrate Halloween week, MINI Thailand together with the dealers created the first-ever of night test drive route around Bangkok for the prospects. The brand used social media to recruit MINI prospects to sign up for the event.