→In Trusted Hand:
Client: BMW Europa Motor

Roles: Research / Communication Plan / Paid Acquisition Strategy / Social Media Campaign / Content Development / Influencer Marketing / Media Planning

Ogilvy, Bangkok, Thailand

—Overview

Located in Bangkok, Europa Motor has been BMW authorized dealer for more than 35 years. Europa Motor stands for ‘TRUST’ and commits to serve everyone with great pleasure & passion like family.

—Campaign

The campaign’s objective was to create awareness of Europa Motor’s new trade-in program and recruit potential targets from existing BMW customers. I demonstrated lead generation through an overachievement of leads by 36% by conducting paid acquisition strategy across different platforms, running A/B testing Facebook Ad, and utilizing data to make optimizations.