→Tile X ‘Where’s Waldo?’:
Advertising Campaign
Team:
Aticha Y.
Ayane N.
Ad components:
Poster / Transit / OOH Billboard / Guerilla / Event / Microsite / Interactive Banner / Social Medias / TV Commercial
—OverviewTile is a company offering trackers that connect via Bluetooth Low Energy (Bluetooth LE or BLE), allowing the owner to use a smartphone app to locate those trackers on demand.
—ProjectThe Tile x ‘Where’s Waldo?’ project was created to connect with the target audience on a more in-depth and emotional level by collaborating with one of the good old day cartoon characters, Waldo. The ads employed the art direction of the famous ‘Where’s Waldo?’, to represent the complexity when you’re searching for something while communicating the key message that Tile makes your life easier by helping you find anything just in seconds.
All ad components were designed to challenge and draw the audience’s engagement.
—The ads show the product benefit of 3 different Tile models on different occasions.
Each ad has a different level of complexity from easy to hard to challenge and draw audience’ engagement.
Anyone who found the item may summit the prove by scanning the QR code and receive a complimentary gift from the brand.
