→Choco Frozen Snow:
Client: MK Restaurant

Roles: Research / Communication Plan / Social Media Campaign / Content Development / Online Activations / Influencer Marketing / Media Planning

Ogilvy, Bangkok, Thailand

—Overview

Established in 1962, MK Restaurant is Thailand’s largest restaurant chain of 450+ locations nationwide and overseas, i.e. Japan, Singapore, Indonesia, and Vietnam. The restaurant is known for Thai-style hotpot with various options of fresh meats and vegetables, roast duck, and dim sum.

MK Restaurant’s mission statement aims to serve happiness to our customers through delicious, quality meals, and extraordinary restaurant experience while working toward the greater good for our employees, community, and environment.

—Campaign

To introduce the new dessert, Choco Frozen Snow, to market, we created the new product launching campaign embracing the post-meal moment by providing extended time for extra tasty conversation with the special ones.