→Happy Lunch:
Client: MK Restaurant

Roles: Communication Plan / Social Media Campaign / Content Development / Online Activations / Influencer Marketing / Media Planning

Ogilvy, Bangkok, Thailand

—Overview

Established in 1962, MK Restaurant is Thailand’s largest restaurant chain of 450+ locations nationwide and overseas, i.e. Japan, Singapore, Indonesia, and Vietnam. The restaurant is known for Thai-style hotpot with various options of fresh meats and vegetables, roast duck, and dim sum.

MK Restaurant’s mission statement aims to serve happiness to our customers through delicious, quality meals, and extraordinary restaurant experience while working toward the greater good for our employees, community, and environment.

—Campaign

MK Restaurant has always been perceived as a destination for group dinner. Happy Lunch campaign was created to build customers’ a new habit in order to broaden customers’ perception that the restaurant easily accesses during lunchtime as well.